Marketability - Meaning, Definition & English Examples
Marketability refers to how easily a product, service, or idea can be sold or promoted. It depends on factors like appeal, demand, and perceived value to potential customers.
Definition:
The quality of being attractive or suitable for sale in a market.
Synonyms:
salability, sellability, commercial appeal, market appeal
Part of Speech:
noun
Antonyms:
unmarketability, unsalability
Common Collocations:
product marketability, assess marketability, enhance marketability, test marketability
Derivatives:
marketable, marketing, marketer
Usage Tips:
Use "marketability" to describe how easily a product or skill can be sold or promoted in a competitive environment.
Common Phrases:
test the marketability, improve marketability, high marketability
Etymology:
Derived from "market," from Latin "mercatus," meaning trade or commerce, combined with "-ability" indicating capacity.
Examples:
- 1. The product's marketability depends on consumer trends and demand.
- 2. Her skills have high marketability in today's job industry.
- 3. The team assessed the app's marketability before launch.
- 4. Good packaging can significantly improve a product's marketability.