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Marketability - Meaning, Definition & English Examples

Marketability refers to how easily a product, service, or idea can be sold or promoted. It depends on factors like appeal, demand, and perceived value to potential customers.

marketability

/ˌmɑrkɪtəˈbɪləti/ /ˌmɑːkɪtəˈbɪləti/

Definition:

The quality of being attractive or suitable for sale in a market.

Synonyms:

salability, sellability, commercial appeal, market appeal

Part of Speech:

noun

Antonyms:

unmarketability, unsalability

Common Collocations:

product marketability, assess marketability, enhance marketability, test marketability

Derivatives:

marketable, marketing, marketer

Usage Tips:

Use "marketability" to describe how easily a product or skill can be sold or promoted in a competitive environment.

Common Phrases:

test the marketability, improve marketability, high marketability

Etymology:

Derived from "market," from Latin "mercatus," meaning trade or commerce, combined with "-ability" indicating capacity.

Examples:

  • 1. The product's marketability depends on consumer trends and demand.
  • 2. Her skills have high marketability in today's job industry.
  • 3. The team assessed the app's marketability before launch.
  • 4. Good packaging can significantly improve a product's marketability.

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