Gimmick - Meaning, Definition & English Examples
A gimmick is a clever trick or feature used to attract attention, often in marketing or entertainment. It may seem appealing but lacks real value or substance.
Definition:
A trick or device intended to attract attention rather than fulfill a useful purpose.
Synonyms:
trick, ploy, stunt, ruse, contrivance
Part of Speech:
noun, verb
Antonyms:
substance, essence
Common Collocations:
marketing gimmick, clever gimmick, sales gimmick, promotional gimmick
Derivatives:
gimmicky, gimmickry
Usage Tips:
Use "gimmick" to describe something flashy but shallow; avoid for genuine innovations.
Common Phrases:
old gimmick, cheap gimmick, just a gimmick
Etymology:
Originated in early 20th century US slang; possibly from "gimcrack" (showy but worthless).
Examples:
- 1. The magician's trick was just a gimmick to impress the crowd.
- 2. The new app feature feels like a marketing gimmick rather than an improvement.
- 3. She used a clever gimmick to make her presentation more engaging.
- 4. Don’t fall for that sales gimmick—it’s not really a discount!