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Ethos - Meaning, Definition & English Examples

Ethos refers to the guiding beliefs, values, or character of a person, group, or culture. It often influences credibility and is central to persuasive communication.

ethos

/ˈiˌθɑs/ /ˈiːθɒs/

Definition:

The characteristic spirit or beliefs of a community or culture.

Synonyms:

spirit, character, values, principles

Part of Speech:

noun

Antonyms:

apathy, disorganization

Common Collocations:

company ethos, cultural ethos, professional ethos, team ethos

Derivatives:

ethical, ethically

Usage Tips:

Use "ethos" to describe the guiding beliefs of a group or individual’s identity.

Common Phrases:

corporate ethos, democratic ethos, work ethos

Etymology:

From Greek "ēthos," meaning "character" or "custom."

Examples:

  • 1. The company's ethos emphasizes sustainability and innovation.
  • 2. Her speech reflected the ethos of the civil rights movement.
  • 3. The school promotes an ethos of respect and collaboration.
  • 4. Their brand ethos focuses on customer satisfaction above all else.

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