Branding - Meaning, Definition & English Examples
Branding is the process of creating a unique identity for a product, service, or company through names, logos, and messaging to distinguish it from competitors and build customer loyalty.
Definition:
The process of creating a unique identity for a product or company through names, logos, and marketing.
Synonyms:
labeling, marking, stamping, trademarking
Part of Speech:
noun
Antonyms:
anonymity, obscurity
Common Collocations:
branding strategy, corporate branding, personal branding, branding campaign, branding iron
Derivatives:
brand, branded, brands
Usage Tips:
Use "branding" to refer to the marketing practice of distinguishing a product or business from competitors visually and conceptually.
Common Phrases:
brand identity, rebranding effort, brand recognition
Etymology:
Originates from Old Norse "brandr," meaning "to burn," referring to marking livestock with a hot iron.
Examples:
- 1. The company focuses on branding to stand out in the market.
- 2. Good branding helps customers recognize products instantly.
- 3. They hired a specialist to improve their branding strategy.
- 4. The new logo is part of their rebranding effort.