online vocabulary.com

Branding - Meaning, Definition & English Examples

Branding is the process of creating a unique identity for a product, service, or company through names, logos, and messaging to distinguish it from competitors and build customer loyalty.

branding

/ˈbrændɪŋ/ /ˈbrændɪŋ/

Definition:

The process of creating a unique identity for a product or company through names, logos, and marketing.

Synonyms:

labeling, marking, stamping, trademarking

Part of Speech:

noun

Antonyms:

anonymity, obscurity

Common Collocations:

branding strategy, corporate branding, personal branding, branding campaign, branding iron

Derivatives:

brand, branded, brands

Usage Tips:

Use "branding" to refer to the marketing practice of distinguishing a product or business from competitors visually and conceptually.

Common Phrases:

brand identity, rebranding effort, brand recognition

Etymology:

Originates from Old Norse "brandr," meaning "to burn," referring to marking livestock with a hot iron.

Examples:

  • 1. The company focuses on branding to stand out in the market.
  • 2. Good branding helps customers recognize products instantly.
  • 3. They hired a specialist to improve their branding strategy.
  • 4. The new logo is part of their rebranding effort.

MORE VOCABULARY LISTS